 |
May 13th, 2008
|
|
|
|
  | |
|
| Weekly Reach |
| Cume 12+ |
86,200 | |
|
| Sex | % |
|
Persons |
| Male |
49.5% |
|
42,600 |
| Female |
50.5% |
|
43,600 |
| Age | % |
|
Persons |
| 12-17 | 5% |
|
4,000 |
| 18-24 | 21% |
|
18,300 |
| 25-34 |
34% |
|
29,300 |
| 35-44 | 24% |
|
21,000 |
| 45-54 |
12% |
|
10,400 |
| |
Source: Arbitron Winter 2007 Average |
| Education | % |
|
Index |
| Some College |
24% |
|
83 |
| College Degree or More |
50% |
|
179 |
| Employment | % |
|
Index |
| Employed Full Time |
73% |
|
139 |
| Professional/Related |
37% |
|
214 |
| White Collar |
69% |
|
157 |
| Management/Business |
20% |
|
172 |
| Service |
8% |
|
70 |
| Income | % |
|
Index |
| $35,000 + |
93% |
|
126 |
| $50,000 + |
75% |
|
138 |
| $75,000 + |
52% |
|
141 |
| $100,000 + |
29% |
|
149 |
| |
Source: Scarborough Apr 2006 - Mar 2007 |
|
|
 Sponsors |
|
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| |
|
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