STRONG AND STEADFAST – THE CD101 AUDIENCE

Arbitron is switching to Portable People Meters (but not until June of 2010). One of the biggest reasons for this switch is that their methodology cannot reach households that are cell phone onlies. With 42% or more of the CD101 audience being cell phone only households, arbitron is missing our audience (see the Buyer Be Aware article).

When you look at some real life example (not a skewed estimate), common sense takes over. Here is a list of examples that verifies the ever-present CD101 listening audience.

• Lounge Membership - consistent – we purge dead/duplicate accounts every year
• Streaming Hours – consistent every month
• User Sessions on CD101.com – consistent every month
• The total amount of money donated and the total number of donations to CD101 for the Kids and the Andy-man-a-thon charities.
• People participating in the CD101 Sounding Board
• Entries into the Poster Calendar Contest (November Gallery Hop)
• Number of people at the Gallery Hops that come up to us
• Number of CD101 Euro Bumper Stickers on cars
• Attendance at shows like Summerfest, CD101 Day, and shows in general
• Comfest attendance and volunteer participation
• Ice Cream Truck Stress Break solicitations
• Big Room Shows - attendance
• Columbus Monthly Awards
• 17 years of heritage – same format
   

THE CD101 AUDIENCE IS STRONGER THAN EVER! WE DELIVER CUSTOMERS AND A GREAT VALUE!

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